This platform simplifies the content creation process, allowing for the generation of personalized email campaigns and publication on social networks, strengthening the brand's storytelling and facilitating partners’ daily work
Miami, Florida – [August 17, 2021] – Vertiv (NYSE: VRT), a global provider of critical digital infrastructure and continuity solutions, announces the launch of the new Through Channel Marketing Automation (TCMA) tool, which allows partners in Latin America to automate their marketing activities through personalized campaigns and other marketing implementations through the user portal.
“With this platform, we aim to simplify the Vertiv content creative process for our partners for ease in sharing with their customers. As a result, they can lead marketing activities relevant for their customers that are structured, organized, and agile -- within a shorter period of time and without the need for additional marketing expertise,” said Yadira Suarez, marketing director for Vertiv LATAM.
TCMA includes co-branding email marketing campaigns, enabled social media integration with ready-to-go and scheduled content, as well as pre-built product pages that partners can use to promote Vertiv to their target customers. The tool facilitates the administration and management of databases with greater efficiency and the possibility of having advertising campaigns already structured and ready to use in Google Ads.
“Our goal is to make our partners’ daily work easier, considering that many marketing activities take time to plan and structure, and the resources to complete them are not always available. With TCMA, all Vertiv-aligned content is ready to share and schedule, thus strengthening storytelling, whether through email marketing or social media posts,” said Carlos Díaz, digital marketing specialist for Vertiv LATAM.
All partners, regardless of their category, are potentially eligible for this program, which is particularly recommended for those who have a dedicated marketing employee and who have some understanding of digital marketing.
For more details about Vertiv’s TCMA program, click here.
For more information about Vertiv, visit Vertiv.com or Vertiv social media channels: Facebook, LinkedIn, Instagram and Twitter.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics, and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 21,000 people and does business in more than 130 countries. For more information, and for the latest news and content from Vertiv, visit Vertiv.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These statements are only a prediction. Actual events or results may differ materially from those in the forward-looking statement set forth herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K/A and any subsequent Quarterly Reports on Form 10-Q for a discussion of these and other important risk factors concerning Vertiv and its operations. Vertiv is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
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